TechFlow SaaS Transformation
Client: TechFlow
Overview
TechFlow, a B2B SaaS company in the productivity space, came to us burning through cash on leads that never converted. Their sales team was talented but overwhelmed by unqualified prospects, and their closing rate had dropped to under 8%. Within 6 months, we transformed their entire go-to-market motion, building a lead qualification engine that filtered out 73% of bad leads before they ever reached sales, while simultaneously shortening their sales cycle from 90 days to just 30.
What TechFlow was facing
Burning $40K/month on paid acquisition with only 8% close rate
Sales team spending 60% of time on unqualified leads that would never convert
No clear ICP definition leading to scattered marketing efforts
90-day average sales cycle causing cash flow strain and rep burnout
Zero attribution visibility making it impossible to optimize spend
How we solved it
Deep-dive discovery & ICP refinement
We analyzed 2 years of closed-won deals to identify the exact characteristics of their best customers. This revealed 3 distinct buyer personas that converted at 4x the average rate.
Lead scoring infrastructure
Built a custom lead scoring model integrating firmographic data, behavioral signals, and engagement patterns. Leads were automatically routed, prioritized, or disqualified before reaching sales.
Sales process optimization
Redesigned their sales process from 7 stages to 4, eliminating redundant touchpoints and implementing automated follow-up sequences that kept deals moving.
Full-funnel attribution
Deployed multi-touch attribution across all channels, giving leadership clear visibility into which activities actually drove revenue.
What we delivered
We implemented a complete revenue operations overhaul: a lead scoring system that pre-qualified prospects before they hit sales, automated nurture sequences that kept deals warm, a streamlined 4-stage sales process, and full-funnel analytics that showed exactly where every dollar of pipeline came from. The result was a sales team that spent their time exclusively on high-intent buyers who were ready to close.
The transformation
"NEXUS didn't just improve our numbers—they transformed how we think about growth. Our sales team went from dreading their pipeline to fighting over the best leads. That's a culture shift you can't put a price on."
What made this work
A smaller, qualified pipeline beats a large, unqualified one every time. Quality compounds; quantity dilutes.
Sales cycle length is often a symptom of poor lead qualification, not a sales execution problem.
Attribution isn't optional—you can't optimize what you can't measure.
Process simplification often drives more improvement than process addition.
Ready to achieve similar results?
Let's discuss how we can build growth infrastructure that actually works for your business.